RoleS and responsibilities

Client

WayBetter

Client

WayBetter

Client

WayBetter

Role

Creative Director

Role

Creative Director

Role

Creative Director

Freelance creative director working on brand identity and ad performance. Performance IC role as creative director, illustrator and animator.

Team

Chief Product Officer

Ben Kim

Chief Product Officer

Ben Kim

Chief Product Officer

Ben Kim

Design Director:

Randy Beringer

Design Director:

Randy Beringer

Design Director:

Randy Beringer

Marketing Designer

Davide Illiano

Marketing Designer

Davide Illiano

Marketing Designer

Davide Illiano

Rawrs

Toys and tees!

The situation

This is my personal 0-1 project. Manifested from a life-long love of pop culture and Saturday morning cartoons.

01

It all started with a rough sketch of a robot sumo on the subway.

02

That sketch turned into a 3D model. Once I had a model I loved I started going to stores like KidRobot to research and find out how to make a toy.

03

After a few DMs, texts and lots of bothering people I met Michael Gulen, the lead toy designer at McFarlane Toys.

Hypothesis

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The Process

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01

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02

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03

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Process

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Results

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XX%

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XX%

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Brooklyn, NY