I illustrated a full library of characters and props to bring the quirkiness in WayBetter's brand to the surface.
10x'd social ad conversion
I worked directly with the design and product team to iterate on ads based on user data. The results were a 10X boost in conversion across paid social.
drawing out the quirk
I helped WayBetter differentiate themselves in the weight-loss space by illustrating a quirky library of characters and props.
eat with your eyes
As a foodie, I absolutely loved drawing healthy food that looked delicious.