Google

Google Local Guides

Client
Google Local Guides
role
Design Director
Project type
Branding
Project year
August 16, 2021

We redesigned the user experience of leveling up

Google Local Guides came to us looking to enhance the user experience and improve CRM. We wanted to enhance user opportunity to share their social clout every time they level up as well as amplify Google's existing assets – namely Pegman.

What followed was reconcepting, illustrating and animating all 9 unique animations of a user's roadmap to achieving ultimate level 10 status as a Google Local Guide. We weaved Pegman into the ecosystem and made him his very own Instagram sticker pack.

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