LEVELING UP LOCAL GUIDES
We created custom animations to reward users every time they leveled up. These videos are often shared on social channels as a badge of honor for Google Local Guides.
We helped to evangelize an already engaged user base by elevating the user reward experience for sharing and posting.
Everybody is familiar with Pegman, but not many knew he had a name. We elevated Pegman by creating a stickerpack for Instagram as well as featuring him in social.