I’m currently leading innovation across three Publicis health agencies, building the tools, workflows, and practical AI that help creative teams do better work, faster.
Group Design Director, Innovation
My process
01 / 05
Talk to the people doing the work. Understand the audience. Notice where things get difficult, and ask why.
Talk to the people doing the work. Understand the audience. Notice where things get difficult, and ask why.
Question the brief, surface the real opportunity, and agree on what a better outcome should look like.
Bring the right skills together. Set a clear direction, remove obstacles, and help people stretch.
Build something we can put to the test. Stay close to the craft and use the tools that help ideas move faster.
See how people respond and what the work achieves. Refine what needs work, and build on what works.
Select projects
Lower acquisition costs and improve conversion without losing the brand’s energy.
Built a flexible illustration and motion system, then paired creative releases with weekly performance reviews.
Reduced acquisition cost from $290 to $30 and increased trial-to-paid conversion by 200%.
A repeatable creative system connected design decisions to real customer behavior.
The people I work with
“Dai’s leadership was one of the most formative experiences of my design career. He doesn’t just give room to explore; he actively creates the conditions for great work to happen. That combination of structure, vision, and human leadership is special. I’m a better designer because of Dai, and any team would be lucky and proud to have him.”
“The source of Dai’s technical talent lies in his curiosity and sense of wonder. He wants to learn about what makes your brand special, and then he allows himself to get caught up in that and see the possibilities. You can’t help but get inspired when you see your vision through Dai’s eyes. He will integrate with your team and make everyone around him better. If you have the opportunity to work with Dai, count yourself lucky and jump at it.”
“Dai is a unicorn—not in the mystical sense, but just as rare. He’s equal parts creative thinker, hands-on doer, and manager/mentor, while giving each 100% of the time. It’s rare at a Creative Director level to have someone who can do all three to that level. I’d say he’s a rockstar, but rockstars carry an ego and aren’t this great to work with. I would highly recommend Dai for any Creative Director position.”
